Content Writer & Producer
Editorial & Brand Positions
I'm a content and social media strategist with 10 years management experience. I specialize in inclusive beauty and wellness editorial, data-driven content strategy, and producing content for social platforms and SEO.
AUGUST 2021 - PRESENT
Digital Content Director | Meredith Corporation
Oversees digital editorial operations for Cooking Light and Better Homes & Gardens Insider
Scaling digital content strategy for paid products subscriber audiences
Works with product, marketing, and business teams to grow Cooking Light All Access subscribers
Expanding Cooking Light into wellness and other new content niches
Works closely with Cooking Light Diet team to create wellness and testimonial content
APRIL 2019 - JANUARY 2021
Director of Content | Nutrafol
Built and scaled in-house studio to produce hundreds of photo, video, and motion graphic assets per month
Grew Nutrafol blog from under 25k to over 100k monthly uniques through SEO content strategy
Created education and awareness content for IGTV, Facebook, YouTube, and the Nutrafol blog
Instituted house style guide and editorial calendar
Partnered with growth team on content marketing strategy for organic video, blog, and social media
NOVEMBER 2015 - MAY 2018
Founding Editor in Chief | Revelist.com
Grew Revelist.com from 1 million monthly uniques to over 5 million through SEO and social media
Grew video to over 175 million monthly streams
Grew social media to over 4 million fans
Managed a team of 24 influencers, editors, social media managers, and video producers
Nominated for Best Beauty & Style Vertical in 2017 Webby Awards; ranked on Chartbeat’s 100 Most Engaging Stories of 2017
APRIL 2015 - NOVEMBER 2015
Lifestyle Editor, Business Insider
Managed a team of seven reporters and photo editors
Consistently exceeded monthly team traffic goals
Landed features with celebrity chefs, the “Rich Kids of New York,” and real estate moguls to attract more affluent readers
Spearheaded content for “The Modern Gentleman,” one of BI’s most successful commerce franchises, and annual list features, such as “America’s 50 Best Suburbs”
Broke the infamous rainbow bagel story
MAY 2014 - APRIL 2015
Managing Editor | xoVain.com
Grew xoVain beauty community to over 3,000 daily active members
Managed editorial staff and a network of 30+ freelance writers and influencers
Implemented SEO growth plan to more than double search traffic
Directed and produced all video
Revamped content packaging strategy for mobile reader
SEPT 2010 - MAY 2014
Online Managing Editor | Niche Media
Managed six magazine websites, including Gotham, Ocean Drive, and Hamptons
Produced celebrity behind the scenes cover shoot videos and interviews
Edited 10+ freelance luxury lifestyle writers, with a focus in fine dining, luxury travel, and local socialites and philanthropic events
Produced annual list features, including the Gotham Bachelor List, Hamptons Power List, Key to the Hamptons guide, and Hamptons Bachelor and Bachelorette Lists